This Copywriter Could Transform Your Trade Business ✏️ Scott Bywater from Copywrting That Sells

The Digital Tradie Podcast | Episode 19

G’day legends!

I’ve just finished an absolute ripper of a chat with Scott Bywater, the mastermind behind Copywriting That Sells. We talked about everything from what copywriting really is to how tradies can use words to boost their business. And spoiler: If you’re not emailing your clients or telling your story, you’re leaving cash on the table!

Scott’s a straight shooter with a knack for getting to the point (fitting for a copywriter, hey?). He shared some of the biggest wins and toughest lessons from his career, including how one of his ads helped build a $30 million company. Yep, you read that right. This episode is packed with gold nuggets for anyone who wants to step up their marketing game.

“Copywriting is salesmanship in print.”

Scott Bywater – The Digital Tradie Podcast

Scott’s Take on Copywriting: More Than Just Words

One thing that stood out was Scott’s definition of copywriting: “salesmanship in print.” It’s not just about slapping a few sentences together. Nope. It’s about turning those words into your best digital sales rep. Think of it this way—would you send your green apprentice to pitch a big client? Didn’t think so. Scott says most tradies send out a “digital apprentice” without even realizing it. Time to swap that out for a pro!

The Power of the Open Loop

Now, here’s a pro tip: Scott dropped the term open loop, which is basically like telling your client, “Stick around, I’ve got something great coming up.” It’s what keeps people reading, listening, and clicking. If your emails or ads aren’t using this, you’re missing out. It’s the trick that keeps clients hooked, just like the old “stay tuned after the break” on telly.

Why Always Be Marketing (ABM) is Non-Negotiable

Scott hammered home the importance of ABM—Always Be Marketing. Even when you’re flat out with work, don’t stop reaching out and building your future pipeline. Take it from the man himself, “It’s what you do today that will impact you six months or even five years down the track.” You wouldn’t let your van run out of fuel, so why let your marketing tank hit empty?

Email: Your Secret Weapon

Here’s a stat that made me sit up in my chair: Email marketing has a 36-to-1 ROI. That’s not a typo. For every dollar you spend, you could see $36 back. If you’re not using email to stay in touch with your clients, you’re leaving money on the table. That’s why I use Trade Magnet for all my email marketing, check it out 📨 Scott’s seen email campaigns pull in six-figure revenues—no joke.

5 Key Takeaways from Scott Bywater:

1. Treat Copy Like Your Top Tradie – Don’t send out rookie words. Make sure your copy works as hard as your best team member.
2. Hook ‘Em with Open Loops – Keep your audience hanging on with curiosity. It works wonders in keeping their attention.
3. Always Be Marketing (ABM) – Don’t drop the ball when you’re busy. Future-you will thank you.
4. Storytelling Matters – Share your story. It’s what makes you relatable and memorable.
5. Email Isn’t Dead – Use your email list or lose out. It’s one of the most effective tools in your marketing toolbox.

Wrapping It Up!

Chatting with Scott was a real eye-opener. He’s the bloke who can turn words into cash, and his insights are exactly what us tradies need to hear. If you’re keen to take your business to the next level, this episode’s for you. Get your pen ready and jot down some notes, because Scott’s advice is worth its weight in gold.

Until next time, keep crushing it, legends. There’s more on The Digital Tradie to help you build, grow, and conquer!

Cheers!