Facebook Ads Vs Google Ads – Which One Should Tradies Use?

The Digital Tradie Podcast | Episode 2

Whether you’re gearing up to launch your first online ad campaign or looking to tweak your current one, you’ll want to stick around for some tips on making the most of Facebook and Google Ads.

Google Ads: Intent Advertising

When people head to Google with a specific search, they’ve got intent—like looking up the best local plumber. Google Ads are perfect for capturing this intent because when potential customers type in what they need, your service pops right up if it matches. It’s direct, powerful, and great for tradespeople whose services are in immediate demand.

Facebook Ads: Interrupt Advertising

Now, let’s switch gears to Facebook. This platform is what we call interrupt-based advertising. Why? Because your ad pops up while potential customers are scrolling through their feed, not actively searching for your services. It’s about catching their eye and planting the seed of your service in their minds. Ideal for building awareness and catching people who might not even realize they need your services yet.

Understanding the Marketing Funnel

To get the most out of your advertising efforts, it’s crucial to understand the marketing funnel. This concept helps you tailor your ads based on how aware your audience is of the problems they face, which you can solve.

Top of Funnel (TOFU)

• These are potential customers who are likely unaware they even have a problem that needs solving. Here, you’re just making them aware that there’s a potential need.

Middle of Funnel (MOFU)

• Here, people are aware of the problem and are actively searching for solutions. They’re not ready to commit yet but are gathering information.

Bottom of Funnel (BOFU)

• These customers know what they need and are ready to decide. They’re evaluating their options, and this is your chance to swoop in and show why your service is the best choice.

Which Platform Fits Your Needs?

Deciding between Google and Facebook Ads doesn’t have to be an either/or scenario. Consider where your potential customers are in the marketing funnel:

• Use Google Ads for those at the bottom of the funnel with high intent and ready to act.
• Use Facebook Ads to generate awareness and interest at the top and middle of the funnel.

Tech Tool of the Week: Canva

To wrap things up, if you’re stepping into the world of Facebook Ads, you’ll need some eye-catching creatives. Canva is a fantastic tool for this, making it easy to design visuals that grab attention and engage potential customers.

That’s it for today, mates! Whether you choose Google, Facebook, or a mix of both, remember that the right approach depends on understanding your customers’ needs and where they stand in the buyer’s journey. Keep things legendary, and until next time, this has been David List from “The Digital Tradie.”