The Marketing GENIUS Behind Australia’s BIGGEST Franchise 🚀 Joel Kleber from Jim’s Group

The Digital Tradie Podcast | Episode 12

G’day legend!

I’ve got a ripper of a podcast episode to share with you. I had an absolute blast chatting with Joel Kleber, the Chief Marketing Officer for Jim’s Group, on The Digital Tradie podcast.

Joel’s journey from a law clerk to the top marketing gun in Australia is mind-blowing, and his insights are pure gold for anyone looking to give their trade business a serious boost through digital marketing.

From Law Clerk to Marketing Legend!

Joel’s story is a cracker. He started as a law clerk but quickly figured out his true passion was in marketing. He landed at Jim’s Group and saw a massive opportunity to leverage social media and digital content to grow the brand. His genius strategies have helped double the number of franchisees in just five short years – talk about impressive!

The Power of the Founder Story

One of the biggest takeaways from my chat with Joel is the importance of the founder’s story. No matter how big your company gets, having a relatable and compelling founder story can set you apart from the rest. For Jim’s Group, the founder’s narrative is a key part of their branding strategy, and it resonates deeply with both franchisees and customers.

Social Media: Volume Over Perfection

Joel emphasized that in the world of social media, volume often trumps perfection. You can spend days crafting the perfect piece of content, but if it doesn’t hit the mark, it’s a wasted effort. Instead, focus on producing a high volume of content to see what resonates with your audience. This approach has been a game-changer for Jim’s Group, allowing them to fine-tune their strategy based on real-world feedback.

“You can put all the time into doing a nice piece of content and if it doesn’t hit the mark, you’ve wasted a day or two and a lot of money doing it. So you’ve got to work on volume to know what works for you”

Joel Kleber – The Digital Tradie Podcast

Engaging with the Community

Another awesome strategy Joel shared is the use of Facebook groups. By actively engaging in local community groups, Jim’s franchisees can generate leads and build a strong local presence. Posting about free services or community initiatives in these groups can create a flood of inquiries and establish trust with potential customers.

Leveraging Memes and Cultural Relevance

Joel also highlighted the unexpected power of memes. While some franchisees might find them annoying, memes can significantly boost brand visibility and relatability. Jim’s Group has embraced this trend, understanding that a well-loved brand often becomes a part of popular culture.

Top 5 Takeaways

1. Tell Your Story: Share your founder’s story to create a deeper connection with your audience. People love a good yarn!
2. Go Big on Content: Don’t stress about making everything perfect. Pump out lots of content and see what sticks. Quantity can lead to quality!
3. Get Involved Locally: Jump into Facebook groups and engage with your local community. It’s a top way to generate leads and build trust.
4. Embrace the Memes: Memes aren’t just for laughs – they can boost your brand’s visibility and make you more relatable.
5. Stay Fresh and Fun: Always look for new ways to keep your content exciting and relevant. Experiment with different formats and styles to see what works best.

Conclusion

My chat with Joel Kleber was packed with awesome insights that can benefit any trade business looking to grow through digital marketing. His journey and strategies are a powerful reminder that with the right approach, you can achieve remarkable growth and success.