This Tradie Grew His Business By 181% with Jarryd Miller

The Digital Tradie Podcast | Episode 5

G’day Legends 👍

This week, I sat down with Jarryd Miller from Building Site CCTV (BSCCTV), who has transformed his passion for security into a rapidly growing business tailored specifically for building sites. Here’s a breakdown of our chat, packed with actionable insights for tradies looking to scale their business.

Starting Small and Mastering Local SEO

Jarryd’s entry into the security business wasn’t just about following in family footsteps; it was about innovating for local impact. His initial business, Rangers Alarms, was strategically designed to serve the Yarra Ranges, leveraging SEO tactics (Programmatic SEO) to dominate local search results—a critical step for any tradie aiming to boost visibility on Google.

Innovating in Security with BSCCTV

Transitioning from Rangers Alarms to BSCCTV, Jarryd harnessed a demand, into opportunities, diving into the niche of solar-powered CCTV for building sites. His journey from identifying a gap—the need for robust, scalable security solutions—to developing a thriving business, BSCCTV, showcases the power of responsive innovation in the security industry.

Streamlining Operations for Growth

Jarryd emphasizes the importance of backend efficiency, using smart software solutions like Trade Magnet, to streamline everything from scheduling to invoicing. This not only improves customer service but also frees up valuable time, allowing tradies to focus on what they do best—quality workmanship and service. For tradies looking to scale, adopting similar tools can be a game changer in managing growth smoothly.

Emphasizing Deterrence in Security

A standout lesson from Jarryd is the focus on deterrence in security—preventing issues before they occur. His approach blends high-tech solutions with a deep understanding of what makes a site secure, from equipment choice to strategic placement. For tradies (builders in particular), adopting a preventative mindset can apply, not just to security but to all aspects of business, ensuring stability and customer satisfaction.

Key Takeaways – Jarryd Miller from Building Site CCTV

Building a Team-Focused Culture

What truly sets BSCCTV apart is its commitment to a supportive, team-focused work environment. Jarryd’s leadership style fosters a culture where every team member feels valued, which is essential for sustaining growth and ensuring that everyone is aligned with the company’s goals. For tradies looking to expand, fostering a similar culture can lead to increased employee satisfaction and retention.


Jarryd’s story is a testament to the power of combining digital technology, with a strong focus on local market needs and operational efficiency. His success with BSCCTV provides a blueprint for tradies everywhere: embrace technology, enhance local SEO efforts, streamline operations, and maintain a strong team culture. This blend not only drives business growth but also enhances the overall service offering to clients.

Join me next time on “The Digital Tradie” for more stories and tips that help you harness the power of digital tools and team dynamics. Don’t forget to subscribe and share this podcast with your network or anyone keen on taking their trade business to the next level!

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David List

G'day ya LEGEND! I'm an Tradie of almost 20 years (sparky to be exact), who started to make videos on YouTube, TikTok and LinkedIn, as a way of passing on my knowledge. One thing lead to another and I realised I could make more impact helping Tradies with my own business. So, LIST Media and Trade Magnet were born! Helping Tradies Convert with Online Content.

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